Heather Croner Real Estate Sotheby’s International Realty, a luxury real estate firm based in Millbrook, New York, today announced the Sotheby’s International Realty brand’s alliance with Juwai.com, designed to promote the brand’s luxury listings among China’s wealthy.
As part of the alliance, Sotheby’s International Realty listings will appear on Juwai.com and in its real estate search results. Juwai.com’s Chinese-language team is located in mainland China, enabling them to respond to consumer inquiries in real time, translate the inquiries into English and forward them to the appropriateSotheby’s International Realty sales associate.
A Sotheby’s International Realty overview page contains information about the brand, a contact form and the network’s listings. As well, the brand’s banner advertisements will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.
“We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth. One of Juwai.com’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”
According to Heather Croner, owner, Heather Croner Real Estate Sotheby’s International Realty, the alliance puts her firm’s listings in front of Juwai.com’s audience of high net worth Chinese international property buyers. “China is already the second-largest source of visits to sothebysrealty.com, only after the United States, and accounts for one out of every 10 visitors, underscoring the importance of this relationship to our business,” she said. “Having Juwai.com’s team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers. That’s a huge competitive advantage to our clients.”